Japanese company Sony announced that it will be canceled ten thousand jobs, equivalent to 6% of their labor force in the world during the next two years, and improve the performance of television production sector has, which is suffering from losses in an effort to return to profit.
Kazuo Hirai and reviewed, company president and chief executive of the new strategy work on Thursday, during a press conference during which pledged to revive the market leader in the field of electronics and entertainment industry.
Said Hirai, who took over the leadership of the institution giant successor to British-born Howard Stringer earlier this month, the choices and painful decisions to be taken to the survival and growth of Sony, we will have to implement those decisions, but without achieving this we can not change the Sony.
Earlier this week, Sony raised the average losses are expected to more than double the previous figure to reach 520 billion yen or $ 6.4 billion, the worst margin of loss suffered by the company at all.
Hirai said, will Sony pays homage to the production sector has a television, which was groaning under the weight losses for the past eight years, to return to profitability by March 2014, through cost-cutting plan.
Hirai and justified tendency to keep his organization sector loser, that television is the most important product offers to customers of all forms of content and that he wants to maintain the company's convictions on the basis of it, which means that the television is located in the living room of an original Sony product.
Was Sony, which amplified its activities and its business to include the production of digital cameras, computers and personal video game consoles, and even the production of films such as "Smirvs" (Alsnavr), subjected to painful blows by competitors such as "Apple Inc." and "Samsung Electronics Corp.".
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